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“Complete Peace of Mind, Delivered Worldwide.”
“Omotenashi Quality, Delivered Wholeheartedly.”
“Supporting Beauty, Inside and Out.”
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■ What is AIMARU?
AIMARU is the official mascot character of Aishodo Co., Ltd.
This friendly character was created by combining Aishodo’s “Ai” (love) with the image of “Maru” (wholeness/completeness).
AIMARU serves as an ambassador, delivering the reassurance of Japanese Omotenashi quality to the world.
■ Origin of the Name
The name “AIMARU” carries two meanings:
【Ai (Love)】
The “Ai” from Aishodo, representing love and care for customers, as well as passion for beauty and health.
【Maru (Wholeness)】
The sense of complete peace of mind. It represents Aishodo’s commitment to fully supporting customers with Made in JAPAN quality.
■ Taglines
・”Complete Peace of Mind, Delivered Worldwide.”
・”Omotenashi Quality, Delivered Wholeheartedly.”
・”Supporting Beauty, Inside and Out.”
■ AIMARU’s Role
AIMARU is an ambassador delivering Aishodo’s vision to the world.
【Promoting Made in JAPAN Quality】
Communicating the appeal of safe and reliable products born from Japanese craftsmanship and strict quality control.
【Embodying the Omotenashi Spirit】
Expressing Aishodo’s approach of supporting customers’ beauty and health with genuine care, beyond simply providing products.
【Symbol of Inner and Outer Beauty】
Representing Aishodo’s business covering both health foods and cosmetics, based on the concept of “Supporting Beauty, Inside and Out.”
■ Related Links
Official Website: https://www.aishodo.com/
