On September 5, 2025 (Friday) at 9:00 PM, an AMA (Ask Me Anything) session titled “YURU Space” was held on X (formerly Twitter) Spaces for approximately 1 hour and 17 minutes. The session attracted 341 participants and provided comprehensive information sharing and active Q&A about the YURU Coin project, from its background to the latest progress and future prospects.
The speakers were Mr. Kubota Liberta, serving as CMO (Chief Marketing Officer) of YURU Coin, and GM, a central figure in the community. The session proceeded in a dialogue format between the two, with explanations carefully provided from basic content to make it easily understandable for first-time participants.
The Foundation of YURU Coin Project: Yuru-Chara Grand Prix (Now YuruVerse)
Background and Social Mission
Essential to understanding YURU Coin is the existence of its parent event, the “Yuru-Chara Grand Prix” (now renamed “YuruVerse”). This event was founded by Chairman Nishikawa in 2011 with the purpose of encouraging and revitalizing local regions that were severely damaged by the Great East Japan Earthquake.
Beyond mere disaster recovery support, this was a grand attempt to present solutions from the private sector to the structural problems Japan faces: declining birthrate, aging population, and population outflow from rural areas. Based on the recognition that urban residents also depend on rural areas for much of their food and daily necessities, activities are being developed with the understanding that regional revitalization is a problem for all of Japan.
Cultural Impact and Economic Effects
The first Grand Prix winner was Kumamon, Kumamoto Prefecture’s PR character now known worldwide, followed by many popular characters including Bari-san. Most notably, this event created the very concept of “yuru-chara” (mascot characters) and established it as part of Japanese culture. Currently, not only local governments but many companies and organizations have their own yuru-chara, which can be seen everywhere in daily life – on street signs, advertisements, and product packaging.
In terms of economic impact, winning the Grand Prix is said to be equivalent to spending approximately 3 billion yen on advertising for media exposure. More importantly, local governments that rank highly see dramatic increases in their hometown tax donation amounts. According to performance data, 5 to 10-fold increases are common, with some municipalities experiencing up to 30-fold increases. This economic effect provides strong motivation for each municipality to seriously aim for the Grand Prix.
2025 YuruVerse Current Status and New Developments
Event Overview and Voting System
The ongoing 2025 YuruVerse has a voting period from August 1 to September 28, with the final voting event scheduled for September 28 (Sunday) at Sumida Park in Tokyo (near Tokyo Skytree). At the venue, from around 3:00 PM to 5:00 PM, yuru-chara from various regions will gather and final rankings will be determined.
Three voting systems have been introduced on a trial basis this year:
- Regular Voting: Traditional voting by logging into the official website (1 vote per day)
- Amazon Support Voting: System where 1/1000 of Amazon payment amount is converted to votes
- YURU Coin Voting: New system where 1 YURU Coin equals 1 vote (weekly aggregation, reflected on Mondays)
The Amazon Support Voting is particularly revolutionary, allowing selection of hometown tax return gifts. For example, a 10,000 yen hometown tax donation results in 10 votes, and return gifts are received as usual, creating a system that allows support without actual financial burden.
Tokyo Tower Promotion Campaign
Starting from September 5, the day of this AMA, promotional videos introducing YuruVerse participating characters began broadcasting at “Red Tokyo Tower,” a facility within Tokyo Tower. With 3 million annual visitors to Tokyo Tower and over 300,000 to the Red Tokyo Tower facility alone, massive exposure is expected. Mr. Kubota also revealed plans for further enhancements, such as adding inquiry functions using QR codes.
YURU Coin’s Revolutionary Token Design
Extreme Scarcity in Total Supply
YURU Coin’s most significant feature is its total supply limited to just 10 million coins, all of which have already been issued. This is less than half of Bitcoin’s 21 million and 1/10 of Ethereum’s approximately 100 million, making it an extremely scarce setting.
While many altcoins initially issue only about 30% and gradually release the remaining 70% over several years (causing inflation), YURU Coin adopts a completely deflationary design with permanently zero new issuance. This fundamentally avoids the problem commonly seen with altcoins where “the listing price is the peak, followed by continuous price decline due to dilution.”
Unique Burn & Buyback Mechanism
YURU Coin incorporates two important mechanisms that promote price appreciation:
1. Burn System Through Voting 50% of coins used for YURU Coin voting are permanently burned and completely removed from the market. The remaining 50% is utilized as a regional promotion fund for actual regional revitalization activities. At the time of this AMA, over 2,000 YURU Coins had already been used for voting, with over 1,000 burned. This represents 0.01% of the total supply, and the fact that this amount was burned in just a few days suggests the pace of future supply reduction.
2. Buyback Through Amazon Revenue Part of the revenue generated from Amazon Support Voting is allocated to buying back YURU Coin from the market. With 5 million yen in transactions confirmed on the first day alone, revenue is being generated at a considerable pace. This buyback fund creates continuous buying pressure and supports price stability.
Deflationary Design Surpassing Bitcoin
Mr. Kubota introduced that some community members call YURU Coin “Yuru-Bit.” While Bitcoin still continues new issuance (inflation) at about 1% annually, YURU Coin is a true deflationary coin with zero new issuance and continuous burning. This design theoretically creates continuous upward price pressure as long as the YuruVerse event continues.
Rapid Expansion of Exchange Listings
This Week’s New Listing Rush
In the week this AMA was held alone, new listings on the following four exchanges were realized or confirmed:
- WeeX Exchange: Futures trading permission obtained, launching soon. Entry of institutional investors and professional traders expected with leverage and short trading capabilities.
- Blofin: Exchange of similar scale to WeeX with strong influence in specific countries and regions.
- Toobit: Recorded 24-hour volume of $610,000 (approximately $1 million) on first day of listing.占めるlarge share of total volume of over 100 million yen.
- CoinStore: Exchange with substantial trading volume despite not being reflected on CoinMarketCap.
Accelerating Global Expansion
Particularly noteworthy is the full-scale promotion by major overseas cryptocurrency influencers. About 15 KOLs (Key Opinion Leaders), including influencers with 2 million followers, have begun introducing YURU Coin, with their posts gaining hundreds of thousands of impressions.
Mr. Kubota explained that each exchange has exclusive strengths in specific countries or regions. For example, in Malaysia, there are only three exchanges locals can use, with essentially only one having liquidity. Therefore, listing on numerous exchanges is not just about numbers but has important significance in providing access opportunities to investors worldwide.
Prospects for Tier 1 Exchanges
It was also revealed that negotiations with multiple Tier 1 (top-class) exchanges are ongoing. Participants expressed hopes for “listing on Bybit,” with Mr. Kubota emotionally stating “I would cry if we list on Bybit.” With increased project recognition and accumulated achievements, they are able to negotiate more favorable listing fee conditions.
Active Community Activities “Yuru-Katsu”
Voluntary Activities Centered on Discord
The YURU Coin Discord community is extremely active, with various activities called “Yuru-Katsu” developing voluntarily. Main activities include:
- Beginner Support: Core members voluntarily support newcomers unfamiliar with cryptocurrency, from wallet creation to purchasing on exchanges and transfer methods
- Promotion of Voting Activities: Daily calls for regular voting, Amazon Support Voting, and YURU Coin voting with implementation reports
- Information Sharing: Active discussions about latest news, analysis, and investment strategies
- “Yuru-Bit” Culture: Encouraging long-term holding (HODL) and participation in the 4-year lock-up “Yuru Capsule”
Regional Revitalization Through Fan Support Activities
As a notable example, it was reported that the Shrine Community (CNP project-related) implemented 954 YURU Coin votes today. This demonstrates a new form beyond mere investment activities – contributing to regional revitalization through fan support activities. They plan to continue voting tomorrow, showing the community’s strong unity and action capability.
Promotion of Regular Investment
Terms like “YURU Coin Accumulation” and “Yuru Cost Averaging Method” have emerged, fostering a culture that encourages regular additional purchases. This reflects an attitude of supporting project growth from a long-term perspective without being swayed by short-term price fluctuations.
Price Trends and Market Analysis
Current Price Movement
At the time of the AMA, YURU Coin was trading around $1.1, showing stable movement in the high price range. Chart analysis indicated formation of a pattern similar to a cup pattern, repeating “rise → adjustment → rise → adjustment” before ultimately rising significantly.
Importantly, YURU Coin has begun moving in correlation with Bitcoin and the overall cryptocurrency market. This indicates growth from a mere domestic minor coin to one recognized in the global market and constantly monitored as an investment target.
Market Cap and Growth Potential
The current market cap is approximately $10 million (about 1.5 billion yen), ranking 1,214th on CoinMarketCap. However, considering the actual project substance and future potential, this ranking was viewed as significantly undervalued.
Mr. Kubota pointed out that “looking down the rankings, there are projects that people have heard of but are essentially dead with market caps dozens of times larger than YURU Coin,” emphasizing market inefficiency and significant future growth potential.
Outlook for 2025 and Beyond
Next Year’s YuruVerse
While the specific venue for the 2025 YuruVerse was not disclosed, it’s planned for a large-scale location that would make people say “Can they really hold it there?” This is expected to dramatically increase participating yuru-chara numbers and social attention.
Additionally, YURU Coin voting will transition from trial to full implementation next year, with its importance in voting expected to increase further. Regarding concerns about reduced voting due to price increases, flexible responses such as adjusting the number of votes per coin are being considered.
4-Year Goal: $1 Billion Market Cap
Mr. Kubota and GM set a 4-year market cap goal of $1 billion (100x current value). This is not an unrealistic figure and is considered achievable based on the following factors:
- Continuous Event Growth: Regular attention and usage opportunities secured through annual YuruVerse events
- Cumulative Burn Effect: Significant coin burns over 4 years further increasing scarcity
- Expanding Recognition: Continued exchange listings and promotional activities domestically and internationally
- Expanding Utility: Diversifying utilities including limited goods sales, NFT development, and regional promotion applications
- Governance Token Function: Rights to participate in community decision-making as a DAO
Staking System and “Yuru Capsule”
The staking system currently under development will implement a 4-year lock-up function called “Yuru Capsule.” With the concept of “burying in a time capsule,” this aims to walk alongside the project’s long-term growth without being influenced by short-term price fluctuations.
While many participants have failed with past staking experiences, it was emphasized that YURU Coin is fundamentally different from conventional staking projects due to its clear strategy, business partnerships, and fully issued status.
Q&A Session
Q1: Won’t coins stop being used for voting as prices rise?
Answer: It’s possible to adjust voting value per coin according to price increases. For example, 1 coin could equal 5 or 10 votes, flexibly responding while considering correlation with yen. Additionally, the balance between emotional elements of fan support and economic rationality will naturally adjust through market mechanisms.
Q2: Are there regulatory issues with gift campaigns?
Answer: This year marks the first time under new regulations, still in a trial-and-error phase. No major issues have occurred so far, and no criticism from other yuru-chara organizations has been received. The management shows a flexible response attitude.
Q3: About the Executive Committee’s organizational structure?
Answer: Mr. Kubota is responsible for token marketing as YURU Coin’s CMO, but event operations (venue setup, staff management, etc.) are handled by a separate team. While opinions are communicated, final decisions are made by the executive committee.
Today’s Gift Campaign
After the AMA, a special gift campaign was held for 60 minutes (until 22:10):
Gift Details:
- 10 YURU Coins to 20 winners by lottery
- Approximately 7% winning probability
Participation Requirements:
- Like & Quote Repost the official “After Mission” post
- Add comments or insights
- Include hashtag “#YURUSpace”
- Paste your post URL in the reply section of the official post
Mr. Kubota commented that “if YURU Coin becomes huge in the future, 10 YURU Coins could be worth considerably,” encouraging participation.
Invitation to September 28 Final Voting Event
Finally, participation in the final voting event on September 28 (Sunday) at Sumida Park in Tokyo was encouraged. Mr. Kubota plans to be on-site from around 3:00 PM to 5:00 PM and is considering YURU Coin gifts for participants who provide keywords.
Additionally, an offline meeting for top community contributors will be held the same day, with dozens expected to participate. This real event is expected to further strengthen online community bonds.
Summary: As a Global Project from Japan
This AMA clearly demonstrated the multi-layered value of the YURU Coin project:
Social Value: Concrete contribution to regional revitalization based on the 13-year history of Yuru-Chara Grand Prix
Economic Value: Long-term price appreciation mechanism through completely deflationary token design
Cultural Value: Bridge to spread Japan’s unique “yuru-chara” culture worldwide
Community Value: Participatory value creation through “Yuru-Katsu”
The current $10 million market cap is significantly undervalued compared to the project’s substance, with significant growth expected as recognition expands. Particularly, it stands apart from other projects by combining clear social significance and utility, not just the speculative aspects of conventional cryptocurrencies.
As Mr. Kubota’s analogies suggest – “We’re at the stage where Zoro just joined in One Piece,” “Choosing the first three Pokémon,” “When Char just started being called the Red Comet in Gundam” – the YURU Coin story has just begun. As a valuable opportunity for Japanese people to participate from the early stages and build project growth together, future developments are highly anticipated.
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