Event Overview & Scale
Date & Time: July 13, 2025 (Sunday) 20:00-21:05 (1 hour 5 minutes)
Participants: Real-time 720+ attendees, Total listeners 2,664, Replay views 20,257
Host: Liberta Kubo (Yuru Coin Marketing Manager)
Speakers:
- President Nishi (Yuru-Chara Grand Prix founder, current Yuruverse founder, Ebisu Ebisu-kun account)
- ZM (SevenDAO Founder | RED° projects Leader)
Significance: Largest-scale space event in Japanese meme token project history
Part 1: Yuru Token’s Historic Achievement and Market Analysis
Record-Breaking Success on Financie Platform
Historic Market Cap Achievement ZM’s detailed analysis: “I’ve been watching Financie for a year and a half, and I’m aware of all the projects that have emerged. Among all the exciting projects that have appeared, this one is somewhat otherworldly, breakthrough. I think this is showing the best results right now.”
Detailed Price Movement Analysis
- Starting Price: 10 yen
- Temporary Peak: Nearly 400 yen (approximately 40x remarkable surge)
- 3 Consecutive Limit Ups: Due to Financie’s system, 200% daily limit carried over to next day
- Price Stability: High starting price of 10 yen creates characteristics of being both hard to rise and hard to fall
- Attention Factor: This temporary 40x surge brought significant shock and expectations to the community
Phenomenal Trading Volume & Market Scale Expansion
- Trading Volume: Over 40 million yen in active trading
- Primary Funding: 20 million yen
- Secondary Trading: 40 million yen
- Total Market Size: 60 million yen (“house-buying token” level)
- Comparison: Comparable to the record of Reiwa Roman President Hayashi’s project briefly hitting 500 yen
Uniqueness in Financie Market
Peculiarity of Price Determination Mechanism ZM’s explanation: “Financie has a pool-like price determination mechanism. When initial funding is small, prices rise and fall very easily. When starting from a certain level like 10 yen as we did, prices are relatively hard to rise but also hard to fall, creating somewhat stable characteristics.”
Trust in Management Structure ZM’s comment: “I could really feel that they’re seriously committed to doing this properly. In terms of creating substantial content, I think we’ll hear many new stories today, so I’m looking forward to it myself.”
Part 2: Historic Major Announcement – Full Details of Amazon Partnership
Background and Process of Partnership Decision
Structural Changes in Furusato Nozei (Hometown Tax) Market President Nishi’s market analysis:
- Rakuten’s Lawsuit: Rakuten’s lawsuit against the government regarding point system abolition from October 2025 (implemented last Friday or Thursday)
- Amazon’s Entry: Full-scale entry decision into the Furusato Nozei market in August 2024
- Industry Threat: Considerable threat to existing platforms
Relationship with General Incorporated Association Furusato Nozei Kyokai President Nishi’s explanation: “Actually, what people don’t know is that there’s a General Incorporated Association Furusato Nozei Kyokai. Amazon isn’t a member of that. So Amazon is taking somewhat of an independent route, or rather, a kind of yokozuna sumo approach to Furusato Nozei.”
Revolutionary Functions of New System
Detailed Specifications for August 1st Implementation
- Basic Voting: Continuation of traditional 1-vote-per-day system
- Additional Voting: Point voting based on Furusato Nozei/Amazon purchase amounts
- Conversion Rate: 1,000 yen = 1 point = 1 vote
- Coverage: All Amazon products (Furusato Nozei + general purchases)
- Technical Specs: Login to Amazon account from favorite character page → purchase → automatic point award
President Nishi’s Strategic Aim Realization of one-stop service where “supporting favorite characters and Furusato Nozei can be done simultaneously.” Revolutionary approach that solves previous organizational voting problems and healthily connects oshi-katsu (fan support) feelings directly with Furusato Nozei.
Quantitative Analysis of Market Impact
Connection to Massive Markets
- Furusato Nozei Market: 1.1 trillion yen (94% monopolized by top 4 companies, remaining 6% divided among 26 companies)
- Amazon Japan Sales: 4.1 trillion yen
- Total Market Size: Access to massive 5.2 trillion yen market
Detailed Revenue Model Kubo’s calculation examples:
- 1% inflow assumption: 500 billion yen scale
- 0.1% inflow assumption: 50 billion yen scale
- Securing buyback funds from affiliate fees
- Creating long-term upward price pressure
Part 3: Yuru Coin’s Revolutionary Tokenomics
Deflation & Burn Mechanism Details
Voting System Implementation Scheduled for August 20th
- Implementation Date: Start of Yuru Coin voting
- Burn Function: Yuru Coins used for voting are automatically burned
- Total Supply: Fixed at 10 million coins (no additional issuance)
- Comparative Advantage: Less than half of Bitcoin’s 21 million coins in scarcity
ZM’s Excited Explanation “Bitcoin is still slightly inflating. Yuru Coin has half the number of coins and is deflating. And buyback. We’ll buy back with listing fee income. Yuru-Chara Grand Prix is held annually, voting occurs annually, buyback funds are available annually, and coins used for voting are burned annually.”
Global Expansion for Scale Growth
Specific Development in Chinese Market President Nishi’s past achievements and future plans:
- Past Success Cases: Proven cooperation with Chinese government
- Regularization Strategy: Continuous ecosystem through annual events
- Cultural Export: Making Japanese yuru-chara culture a global standard
Perpetual Growth Model
- Annual Cycle: Annual Yuruverse events
- Cumulative Effects: Combined effects of buyback + burn + new entries
- Scalability: Exponential market size expansion through global development
Part 4: Exchange Strategy and Liquidity Expansion
Listing Decision on Top 7 Global Exchange
Major Announcement Details Kubo’s announcement: “Yuru Coin’s new listing destination is virtually decided, and that exchange ranks within the top 7 globally. It’s an exchange everyone knows, and it’s strong in memes. Once you figure it out, it’s like a meme manufacturing machine.”
Strategic Significance
- Gateway Effect: Path to ultra-major exchanges like Binance
- User Base: Tremendously large user base
- Meme Specialization: Powerful platform specializing in meme tokens
- Global Recognition: Opportunity for worldwide recognition improvement
Current Listing Status and Future Development
Current Exchanges:
- B2Z (Initial listing exchange)
- Ascendex (2nd)
- Biconomy.com (3rd)
- LBANK (4th, additional listing)
- Top 7 Global Rank (5th, most important listing pending announcement)
Strategic Listing Roadmap After building track record on LBANK, the listing on a top 7 global exchange is imminent, meaning entry into a platform with overwhelming influence specializing in meme tokens, called a “meme manufacturing machine.”
Liquidity and Accessibility Improvements
Trading Environment Optimization
- Multiple Exchanges: Improved liquidity through distribution
- Price Discovery: More appropriate price formation mechanism
- Access Improvement: Easy trading participation from worldwide
Impact on Investor Psychology ZM’s comment: “It’s like a gateway to Bybit or Binance. If you can really produce results there, various developments expand from there. If it gets exciting there, the path to Binance becomes visible.”
Part 5: Yuru Token Ecosystem Enhancement Strategy
Details of Basic Holder Benefits
Regular Benefits for 1,000+ Token Holders
- Yuru Coin Airdrops: Regular distribution
- Price-Linked Benefits: Value increase corresponding to Yuru Coin price appreciation
- Continuation Incentives: Design promoting long-term holding
ZM’s Explanation of Holding Benefits “You really want 1,000 tokens, that’s the value. Prices go up and down, but constantly receiving Yuru Coins over time is quite attractive.”
Details of Expanded Benefit Concepts
Local Specialty Product Giveaway Project ZM’s concept explanation: “If various local governments could sponsor, amazing things could be collected monthly. If we could create lottery events to present these to Yuru Token holders, that would be delightful, and participating in socially beneficial local revitalization projects would create personal pride.”
Corporate Product Provision System
- Corporate Sponsorship: Product provision from participating companies
- Brand Partnerships: Cooperative relationships with regionally-focused companies
- Added Value: Possibility of providing special products not normally purchasable
Core Functions of Financie Ecosystem
Strategic Value of Allowlist Benefits ZM’s detailed explanation: “Many yuru-chara projects will line up on Financie. We’re in talks with many municipalities and various yuru-chara issuers. When these debut yuru-chara coins on Financie, we’ll grant allowlists to people holding 1,000+ Yuru Tokens.”
Functions as Ecosystem Hub
- Central Position: Central existence in yuru-chara ecosystem
- Priority Access: Priority participation rights in new projects
- Graded Benefits: Benefit grade setting according to holding amounts
- Synergistic Effects: Value improvement through multiple project successes
Part 6: Market Environment Analysis and Investment Value Assessment
Current Market Position
Current Price/Market Cap Status
- Yuru Coin: $0.5 range (approximately 4x increase from $0.13 on June 6)
- Market Cap: Approximately $5.5 million
- Yuru Token: Trading around 400 yen (high range from 393-413 yen)
Competitive Advantage Through Comparative Analysis ZM’s market analysis: “In the world of shit coins, there are completely hollow ones created just because Elon Musk said something yesterday – things that definitely have no intention of working hard – yet they reach 50 or 100 million. With such solid background and genuine intention to continue doing this properly, this is different from previous meme tokens – Japan Quality.”
Quantitative Evaluation of Growth Potential
Special Feel of Made in Japan ZM’s insights from Malaysia residence experience: “Asian people respect Japanese people and like Made in Japan. The recognition that it’s something very special is a common consensus.”
Global Expansion Possibilities
- Overseas KOL Recognition: Attention from global influencers
- Cultural Advantage: Export value of unique Japanese “yuru” culture
- First-Mover Advantage: Overwhelming position as domestic meme token
Price Appreciation Scenarios Kubo’s calculation: “Currently $5.5 million, but this could become $100 million, $200 million, $1 billion, $2 billion. If 2-3 global KOLs champion this, amazing things could happen, quickly reaching $50-100 million.”
Part 7: Community Strategy and Participant Engagement
Explosive Increase in Space Participants and Viral Effects
Historic Participation Scale Records
- Real-time: 720+ attendees
- Total Listeners: 2,664
- X Replay Views: Phenomenal 20,257 views
- Significance: Largest scale in Japanese meme token project history
- Viral Effect: 20,257 X replay views indicate project recognition spreading beyond crypto community to general population
Qualitative Changes in Participants Kubo’s observation: “Having 700 people come to a space for a domestic meme token project is a record in Japan. This Japan Quality domestic meme token that’s truly globally recognized with proper trading – only Yuru Coin.”
Evolution of Airdrop Strategy
Current Special Campaign Details
- Guaranteed Reward: 3 Yuru Tokens to all participants (approximately 1,200 yen value)
- Lottery Reward: Additional 10 tokens to 10 people (total 13 tokens = approximately 5,200 yen value)
- Participation Conditions:
- Quote retweet of Yuru Coin official post
- Post impressions/insights
- Add #ゆるスペース hashtag
- Report link in Financie “Yuru Space Room”
- Deadline: Until 22:00 (short-term concentrated 1 hour)
Community Identity Formation Kubo’s vision: “This quote repost task taking 10-20 seconds could make Yuru Space a common identity, a gathering place. We regularly listen to President Nishi’s talks together and boost Yuru Token. Making Yuru Space a culture would be great.”
Part 8: President Nishi’s Philosophy and Social Mission
“Yuru First” Philosophy
Problem Awareness Toward Society President Nishi’s deep insight: “I wrote something like an opening declaration yesterday titled ‘Let’s Advocate Yuru First.’ This country feels somewhat tense, like driving with a steering wheel that turns 90 degrees right when you turn right, 90 degrees left when you turn left – no play in the steering.”
Proposal for Gradient Society “People say we must decide black or white, but there are gradations in between – light gray and dark gray close to black. Between white and black, that many layers exist. We seem to have forgotten this. I think ‘yuru’ (loose/relaxed) is a virtue for Japanese people, so I want people to understand this looseness.”
Call for Political and Social Participation
Importance of Election Participation President Nishi’s final message: “Everyone, please go vote next Sunday.”
This statement shows the project values social participation and contribution to democracy beyond being a simple financial product.
Part 9: Technical Innovation and Sustainability
Design Philosophy of Dual Token Economy
Mutually Complementary Function Separation
Yuru Coin:
- Free trading on exchanges
- Voting function (with burn feature)
- Focus on liquidity and accessibility
Yuru Token:
- Ecosystem participation rights
- Benefit receiving rights
- Focus on long-term holding incentives
Multi-Layered Sustainability Structure
Economic Sustainability: Multiple revenue sources (Amazon fees, Financie fees, municipality/corporate entry fees)
Technical Sustainability: Scarcity improvement through deflation mechanism
Social Sustainability: Clear social value of local revitalization
Cultural Sustainability: Inheritance and development of Japanese “yuru” culture
Revenue Model Diversification
Detailed Revenue Source Analysis
- Amazon Affiliate: Fees from Furusato Nozei + general purchases
- Financie Ecosystem: Fees from new projects
- Municipality/Corporate Entry: Consulting and entry fees
- Event Revenue: Various revenues from Yuruverse events
- License Revenue: Revenue from yuru-chara IP utilization
Risk Diversification Effect Multi-faceted revenue structure not dependent on single source ensures resistance to external environmental changes.
Part 10: Global Strategy and Cultural Diplomacy
Japanese Culture Export Strategy
“Yuru” as Soft Power
- Uniqueness: Concept difficult to translate in other languages/cultures
- Universality: Antithesis to modern stressful society
- Commerciality: Natural fusion with entertainment industry
Advantage in Asian Markets ZM’s Malaysia residence experience: “Asian people respect Japanese people and like Made in Japan. The recognition that it’s something very special is common consensus. Exhausted people looking for meme tokens they can hold as long-term assets – yuru gets chosen.”
Strategic Significance of Chinese Market Entry
Utilizing Past Achievements Full-scale market entry strategy leveraging President Nishi’s extensive Chinese government cooperation experience. Aspects beyond commercial expansion as cultural diplomacy.
Continuous Relationship Building Through Regularization Establishing position as continuous cultural exchange platform through annual events, not one-time events.
Part 11: Risk Analysis and Opportunity Assessment
Major Risk Factors
Market Risks
- Cryptocurrency market volatility
- Regulatory environment changes
- Competitive project emergence
Technical Risks
- Platform dependency
- Smart contract vulnerabilities
- Scalability limitations
Business Risks
- Possible Amazon partnership condition changes
- Municipality/corporate entry pace
- Political/social situation changes
Detailed Analysis of Opportunity Factors
Short-term Opportunities (3-6 months)
- Explosive recognition improvement through Amazon partnership
- Liquidity improvement through major global exchange listing
- Attention concentration through Yuruverse 2025 event
Medium-term Opportunities (6 months – 2 years)
- Mass entry of municipalities/corporations
- Full-scale overseas market expansion
- Synergistic effects through ecosystem expansion
Long-term Opportunities (2+ years)
- Success story of Japan-originated Web3.0 project
- Establishment as global cultural diplomacy tool
- National/worldwide expansion of local revitalization model
Part 12: Investment Decision Materials and Participation Strategies
Quantitative Evaluation Indicators
Current Investment Indicators
- Market Cap: $5.5 million
- Daily Average Volume: Several million yen level
- Holder Count: Estimated thousands
- Exchange Count: 4 locations (expansion planned)
Growth Indicators
- Price Appreciation: Approximately 4x (past month)
- Community Growth: 700+ participants breakthrough
- Business Progress: Concrete results like Amazon partnership
- Media Exposure: Rising attention within industry
Participation Strategy Types
Conservative Approach
- Gradual entry from small amounts
- Hold around 1,000 Yuru Tokens
- Focus on long-term holding benefits
Aggressive Approach
- Initial entry with substantial amount
- Hold both Yuru Coin and Yuru Token
- Active community participation
Professional Approach
- Deep understanding of entire ecosystem
- Priority participation in new projects
- Contribution to long-term value creation
Comprehensive Evaluation and Future Outlook
Project Uniqueness and Competitive Advantages
Differentiation Elements from Other Projects
- Solid Business Foundation: 14 years of Yuru-Chara Grand Prix track record
- Clear Social Value: Contribution to national challenge of local revitalization
- Revolutionary Technical Design: Sophisticated dual token economy design
- Global Expansion Power: Combination with Japanese cultural export value
- Sustainability: Stable growth foundation through multiple revenue sources
Important Milestones for Next 6 Months
August 2025
- Amazon partnership system full operation
- Yuru Coin burn mechanism start
- Major global exchange listing
September 2025
- Yuruverse 2025 event
- Full-scale verification of buyback/burn effects
- Media and investor attention concentration
Through End of 2025
- Mass entry of municipalities/corporations
- Concrete results of ecosystem expansion
- Full-scale overseas expansion
Final Investment Value Assessment
What became clear from this 700+ participant space is that the Yuru Coin/Yuru Token project has evolved from a mere speculative cryptocurrency project to a full-fledged Web3.0 project that balances social significance and economic viability with concrete business results like Amazon partnership.
The fusion of President Nishi’s “Yuru First” philosophy, ZM’s technical expertise, and Liberta Kubo’s marketing strategy has created a new type of cryptocurrency project that balances speculation with social contribution.
Particularly, the phenomenal attention of 2,664 total listeners and 20,257 replay views suggests this project’s potential to establish new standards in Japan’s Web3.0 industry.
For investment decisions, it’s appropriate to evaluate from the perspective of participation in long-term social value creation and business growth rather than short-term price fluctuations.
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